Below I have included an article by very. Enjoy!
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Superdry at the Zurich Energy Fashion Night
The Zurich Energy Fashion Night has become one of the most exciting, intriguing and influential dates on the annual fashion calendar. It was first held in May 2010 at Zurich’s Hallendstadion. Attracting an audience of 5,000 plus, this electrifying event is Switzerland’s biggest fashion event. And it’s much more than just a fashion show.
Fashion, music and dance
Merging fashion with music,
dance and lifestyle, the Zurich Energy Fashion Night is a truly memorable
fashion event, with entertainment available both on and off the catwalk. If
guests can manage to tear themselves away from the dramatic catwalk shows,
they’ll not be disappointed by the host of acts from both Switzerland and
elsewhere performing live.
Superdry heads to Zurich!
Part of the Zurich Energy
Fashion Night’s appeal is the way in which – despite its relatively short
existence thus far – it manages to attract some of the biggest names in fashion.
And this year is no exception. On April 25th, the Superdry team flew in to
Zurich and enjoyed a heady night showing off the superb Spring/Summer
collection. In front of a baying crowd of more than 5,000 fashion lovers,
stunning Superdry models Rafael Beuti and Daniel Bamdad dominated the catwalk,
sporting the latest Superdry hoodies, T-shirts, shorts and jeans.
Most diverse collection to
date
What has been referred to as
its most ‘diverse collection to date’, Superdry’s Spring/Summer 2012 collection
provides consumers with truly stylish and cutting edge clothing that’s
guaranteed to make you stand out of the crowd. From vintage board shorts to
silk touch rive-inspired bikinis, tailored swimwear to legendary logoed hoodies,
the popular fashion brand have excelled in creativity and innovation this
season. And teaming up with top fashion photographer, Jacob Sutton, Superdry
has really pulled out all the stops in promoting this season’s collection.
Vintage Thrift
New to
the 2012 collection is Superdry’s Vintage Thrift range, which radiates a 1950’s
Americana style and is defined by bold colours, flowing fabrics and iconic
designs. From rope stitched belts with a large brass buckle for a classic
‘thrifty’ look, to strappy tops that feature a polka dot print bust, five
button detail, an empire waistline and front pockets, Superdry’s Spring/Summer
2012 collection can certainly be described as being at the cutting edge of
fashion. "
Have an awesome week! =D
Alx
Have an awesome week! =D
Alx