Below I have included an article by very. Enjoy!
Superdry at the Zurich Energy Fashion Night
The Zurich Energy Fashion Night has become one of the most exciting, intriguing and influential dates on the annual fashion calendar. It was first held in May 2010 at Zurich’s Hallendstadion. Attracting an audience of 5,000 plus, this electrifying event is Switzerland’s biggest fashion event. And it’s much more than just a fashion show.
Fashion, music and dance
Merging fashion with music, dance and lifestyle, the Zurich Energy Fashion Night is a truly memorable fashion event, with entertainment available both on and off the catwalk. If guests can manage to tear themselves away from the dramatic catwalk shows, they’ll not be disappointed by the host of acts from both Switzerland and elsewhere performing live.
Superdry heads to Zurich!
Part of the Zurich Energy Fashion Night’s appeal is the way in which – despite its relatively short existence thus far – it manages to attract some of the biggest names in fashion. And this year is no exception. On April 25th, the Superdry team flew in to Zurich and enjoyed a heady night showing off the superb Spring/Summer collection. In front of a baying crowd of more than 5,000 fashion lovers, stunning Superdry models Rafael Beuti and Daniel Bamdad dominated the catwalk, sporting the latest Superdry hoodies, T-shirts, shorts and jeans.
Most diverse collection to date
What has been referred to as its most ‘diverse collection to date’, Superdry’s Spring/Summer 2012 collection provides consumers with truly stylish and cutting edge clothing that’s guaranteed to make you stand out of the crowd. From vintage board shorts to silk touch rive-inspired bikinis, tailored swimwear to legendary logoed hoodies, the popular fashion brand have excelled in creativity and innovation this season. And teaming up with top fashion photographer, Jacob Sutton, Superdry has really pulled out all the stops in promoting this season’s collection.
New to the 2012 collection is Superdry’s Vintage Thrift range, which radiates a 1950’s Americana style and is defined by bold colours, flowing fabrics and iconic designs. From rope stitched belts with a large brass buckle for a classic ‘thrifty’ look, to strappy tops that feature a polka dot print bust, five button detail, an empire waistline and front pockets, Superdry’s Spring/Summer 2012 collection can certainly be described as being at the cutting edge of fashion. "
Have an awesome week! =D
Have an awesome week! =D